Privacy

This Privacy Policy applies to the BTX websites, desktop and mobile applications, messaging software development kits, and related hosted services operated by Dataporto Inc.

Dataporto Inc. acts as a controller of personal information used to operate our websites, manage BTX operator accounts, and provide services directly to you.

When a business uses BTX to understand, support, or communicate with its customers, that business decides why and how its customer information is processed. Dataporto Inc. generally acts as its processor or service provider and follows its instructions.

If you receive a BTX-enabled message from a business or interact with BTX inside that business's product, you can direct privacy questions to that business. You may also contact us at privacy@btx.so.

• Operator account and workspace information, such as names, business email addresses, avatars, sign-in methods, roles, and workspace membership.
• End-customer identity and contact information, such as names, email addresses, phone numbers, account identifiers, and messaging endpoints supplied by a business or its authorized integrations.
• Conversation content and metadata across in-app messages, SMS, and email, including messages, replies, attachments, delivery events, timestamps, participants, support requests, and feedback.
• Product, commerce, subscription, return, refund, and support context that a business chooses to connect to BTX so it can understand and assist its customers.
• Campaign and agent activity, including audience criteria, instructions, approved offers, messages, replies, delivery results, feedback, and revenue-recovery outcomes.
• Analyses and inferences generated from connected information, such as conversation summaries, sentiment, possible churn or recovery signals, reported issues, and product trends.
• Device, session, usage, and diagnostic information, such as browser or device type, operating system, app version, IP address, timestamps, cookies, product events, and logs.
• Integration and permission information, such as connected-service configuration, authorization tokens, channel reachability, and device permissions.

We receive information from BTX operators and end customers, from the businesses that use BTX, through BTX messaging software and product instrumentation, from connected services that a business authorizes, and automatically when people use the service.

Connected sources may include commerce, subscription, support, messaging, email, customer-data, analytics, and application systems. The information available to BTX depends on what each business chooses and is authorized to connect.

• Create, authenticate, and administer operator accounts and workspaces.
• Connect authorized services and unify customer records, product activity, commerce context, support history, and conversations.
• Deliver and coordinate in-app, SMS, and email conversations between businesses and their customers.
• Help businesses collect feedback, provide support, investigate product issues, improve customer experiences, and conduct retention or revenue-recovery campaigns.
• Define audiences, review communications, apply available preferences and channel controls, measure delivery and replies, and understand campaign outcomes.
• Provide the AI and automated features described below.
• Secure, monitor, troubleshoot, analyze, and improve the reliability and quality of BTX.
• Comply with law, enforce our agreements, and protect BTX, our customers, and others.

BTX uses artificial intelligence and automated systems to organize, summarize, classify, and analyze customer information; identify possible issues and opportunities; personalize or draft communications; and conduct conversations that a business has configured and approved.

The business using BTX determines the purpose, audience, communication channels, and operating constraints for these workflows, including applicable timing, frequency, and offer limits. BTX agents operate within those instructions and the controls available in the product.

BTX is not designed to make decisions that produce legal or similarly significant effects about end customers without meaningful involvement from the business using BTX.

We do not use customer or end-customer content to train general-purpose AI models for Dataporto or our AI service providers.

Businesses use BTX to communicate under their own names and for their own purposes. Each business is responsible for determining whether a person is eligible to receive a communication, providing required notices, obtaining and documenting any required consent, and complying with laws that apply to its messages and offers.

Revenue-recovery, win-back, promotional-offer, and proactive feedback campaigns may constitute marketing or other regulated outreach. The presence of an email address, phone number, or messaging endpoint in BTX does not by itself establish permission to contact that person.

BTX may process consent records, communication preferences, reachability, suppression status, delivery events, and opt-out requests on behalf of a business. When BTX receives an opt-out through a supported channel, it can record and apply that preference for communications from the same business through that channel.

Recipients can use instructions included in a message, such as replying STOP to an eligible SMS or using an email unsubscribe link, or contact the sending business directly. This Privacy Policy does not grant any business permission to send a communication.

We disclose information to the business customer that supplied or authorized it and to operators that the business authorizes to use its BTX workspace.

We also use service providers to operate BTX, including providers for cloud hosting, storage, authentication, communications delivery, email, analytics, monitoring, security, support, and AI-powered features. They may process information only to provide services to us under appropriate contractual restrictions.

We may disclose information when required by law or valid legal process; to protect rights, safety, and the integrity of the service; or in connection with a merger, financing, acquisition, reorganization, or similar corporate transaction.

We do not sell personal information. We do not share personal information for cross-context behavioral advertising or use customer content to build advertising profiles.

We may use aggregated or deidentified information that cannot reasonably be linked to a person to understand and improve BTX. As described above, we do not use customer or end-customer content to train general-purpose AI models.

We retain information for as long as reasonably necessary to provide BTX, follow customer instructions, maintain accounts and authorized integrations, support active conversations and campaigns, secure the service, resolve disputes, enforce agreements, and satisfy legal obligations.

Retention varies based on the type of information, customer configuration and instructions, contractual requirements, the behavior of connected service providers, and applicable law. Customers may delete content, disconnect integrations, configure available controls, or ask us to remove information on their behalf.

Limited copies may remain in backups or security logs for an additional period. We may also retain the minimum records necessary to document consent, opt-outs, suppression preferences, security events, legal compliance, and the resolution of disputes.

BTX operators can manage available account settings, connected services, permissions, and workspace content. End customers should ordinarily submit requests concerning information controlled by a business directly to that business; we will assist our business customers in responding where required.

Depending on where you live, you may have rights to know about, access, correct, delete, restrict, object to, or obtain a copy of personal information, or to withdraw consent. You or an authorized agent may contact us at privacy@btx.so. We may need to verify your identity and will respond subject to applicable exceptions. We will not discriminate against you for exercising a privacy right.

Because we do not sell personal information or share it for cross-context behavioral advertising as described in this policy, there is no sale or advertising-sharing activity to opt out of under this policy.

We use reasonable administrative, technical, and organizational measures designed to protect information processed through BTX. No method of transmission or storage is completely secure, so we cannot guarantee absolute security. Customers are also responsible for protecting credentials and configuring BTX and connected services appropriately.

BTX is currently focused on businesses and communications in the United States. Information may be processed in the United States and in other locations where our service providers operate.

A business that chooses to use BTX to contact people outside the United States is responsible for identifying and satisfying any additional local requirements that apply to its use of BTX.

BTX is not directed to children under 13, and we do not knowingly collect personal information directly from children under 13. Businesses may not use BTX to target children under 13 unless they have all permissions required by law.

If you believe information about a child has been provided to BTX inappropriately, contact us at privacy@btx.so and we will investigate and take appropriate action.

We may update this Privacy Policy from time to time. If we make a material change, we will post the updated policy here and revise the "Last updated" date above.

If you have questions about this Privacy Policy or want to submit a privacy-related request, contact Dataporto Inc. at privacy@btx.so.